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  • Writer's pictureSarah White

How to Use TikTok for Your Business

TikTok has swiftly become one of the largest social media platforms in the world. With over 1 billion users worldwide, it's no wonder that businesses have taken to the app as yet another way to grow their audience, brand, and business. For new users, TikTok can be overwhelming, so we want to share with you some tips and tricks on how to use TikTok for your business!


First, make sure you set up your account on TikTok as a business account. TikTok will then walk you through the setup, and your account will be optimized for usage as a business on the platform. Once this is finished, be sure to optimize your TikTok bio. Include a link to your website, other social accounts, and include any details your followers may need to know.


Second, it's essential that you stay consistently up-to-date on all, and we mean, all of TikTok's latest trends. TikTok trends can range from anything like dancing and music to filters and sounds. Using any one of these if they are currently trending on TikTok will heighten your exposure and increase the chance your video goes viral.


Third, the TikTok algorithm is much different from that of Facebook, Instagram, LinkedIn, and Twitter. Getting to know the algorithm will give you a higher success rate on the platform. Key ranking signals that fuel TikTok's algorithm are user interactions, the information provided in the videos being posted, and device settings. This may seem generalized, but essentially to beat the TikTok algorithm you just need high-quality content. Ways you can help to work with the algorithm include setting up a business account, finding your niche or subculture, writing engaging captions, using trending music and sounds, using correct hashtags, and engaging with other users. Essentially, it's fairly similar to best practices for social media on all platforms. Be sure to also do some research on when the best time to post is for your industry.


Fourth, you should be creating unique content that is relevant to your industry or brand. This could mean finding ways to hop on trends with your products or services, or coming up with something completely new! This is where users find TikTok the most difficult because it requires a lot of creative thinking.


Fifth, you should share user-generated content, or UGC, to your TikTok. This content is social proof that others LOVE your brand. It builds loyalty and relationships and helps to push those leads into the sales funnel.


Lastly, as with Instagram, you should leverage TikTok ads and collaborate with influencers. It's vital to invest in your business if you want it to grow, so ads are a must! Luckily, the app makes it's pretty easy to curate ads. TikTok influencers have a lot of pull on their audiences. Big influencers on TikTok may require forms of payment in exchange for the exposure, but some simply want the products or services you may be offering. This is where you can implement a traditional influencer marketing strategy to start nailing down those users!


If you found this information helpful, let us know! If you're looking for more information, be sure to head over to our resources page.

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